Vibe Coding Projects Landscape

The “vibe-coding” space already has multiple well-funded players. Each is pushing AI-assisted building in a different direction: some focus on developer productivity inside IDEs, others on fast app generation for non-technical users.

Despite the crowding, there is still a structural gap: most tools either stop at code or sacrifice depth for simplicity.

Natively is built around closing that gap - full product generation, with strong control over logic, UX, and extensibility.

Key Players in Vibe Coding

Platform	Core Focus	Valuation
Cursor	AI-native coding IDE for developers	~$25–30B
Replit	Cloud IDE + AI agents for app building	~$3–9B (range across recent rounds/rumors)
Lovable	Prompt-to-app for non-technical users	~$6–7B
v0 (Vercel)	AI UI/app generation tied to hosting	Vercel ~$3–9B
Claude Code (Anthropic)	Coding inside a large AI suite	Anthropic ~$180B
Natively	Product-level app creation from intent	Not publicly valued

*Valuations based on publicly reported funding rounds and market estimates.

Why Natively Is Different

Most platforms in this category fall into one of two buckets:

• Developer-first tools: Cursor, Claude Code, Replit.

  They speed up writing and editing code, but users still need to design systems, connect services, and manage complexity.

• Simplicity-first tools: Lovable, v0.

  They lower the barrier to entry, but often at the cost of depth, customization, and production-grade control.

Natively is built around a different target:

• Start from intent, not code.

• Output complete products, not fragments.

• Keep enough structure so products don’t collapse when they grow.

This puts Natively in a position that is not directly owned by any single competitor: product-first creation that is usable by non-technical users, but still strong enough for serious builders.